Based in New York and Kansas City, Ad Venture Interactive (www.ad-venture-interactive.com) ("AVI"), is a full-service interactive marketing services company encompassing three divisions: PlattForm Advertising (PFA), VentureDirect Worldwide (VDW) and Beauty Schools Marketing Group (BSMG). Together, these divisions offer a broad scope of interactive marketing and other advertising services to a number of distinct verticals, including Education, Franchise and Business Opportunities, Senior Living, Self-Improvement, Home Services, and Financial Services. Within the company's leading education industry focus, its enrollment solutions include internet marketing services, media placement services for the television, print, and radio markets, creative and production, direct mail services, public relations, and call center services, all of which are designed to assist clients in attracting, enrolling and retaining students. Included in AVI's industry leading internet marketing product line, solutions incorporate search engine optimization, affiliate marketing, pay-per-click advertising, and website design and development.
Arlington's original investment in AVI was made in partnership with the company’s existing management team. AVI is led by its Chief Executive Officer, Michael Platt, who, in conjunction with AVI’s management team, has been responsible for the company’s growth since it was founded in 1997. Michael Platt is a leading expert in the post-secondary education industry, and serves on the Board of the Career College Foundation. In addition, he was named as an Entrepreneur of the Year in the category of Business Services by Ernst & Young.
